The role ensures:

• Dealer standards are clearly defined, audited and improved.
• Sales teams are trained, certified and aligned to OEM product range.
• Product training across the network (local and cross-border) are properly coordinated, scheduled and completed
  
  This role acts as the link between compliance findings, training execution, and product/segment R&D point.
  
  

Key Responsibilities
Dealer Compliance & Standards

• Management and oversight of FAW dealer development / upgrade roll-out plan
• Responsible for ensuring all facility signage, layout plans and visibility elements are in alignment with brand CI standard and comply with developed guides.
  
  • Develop and maintain a dealer compliance scorecard.
  • Identify, categorise and prioritise compliance gaps.
  • Issue and monitor corrective action plans
• Will oversee any further updates and development from both marketing and other department requirements in terms of FAW customer facility
• Liaison for the dealer teams as well as external contractors
• Preparation and dispersion of auditing reports
  • Project pipeline completeness
  • Time management arrangements
  • Dealer status in line with sales department and network management
• Regular visits to dealer sites (complete network) — must have passport / documents for cross-border dealer visits.
  
  

Sales Training (New Vehicles)

• Develop and maintain an annual dealer sales training plan (Localized training schedule for product and sales orientation)
• Develop complete content manuals for training in-line with market research and competitor landscape review.
• Co-ordinate with outsourced training providers to ensure:
  
  • Product accuracy / suitability to segments
  • Competitive positioning alignment / Key USP drive
  • Sales/selling orientations
• Ensure training quality, attendance tracking and certification management
• Co-ordinate cross departmental information for the development of content
• Co-ordinate awards of completion
• Ensure attendance records are kept
• Implement post-training assessments to measure effectiveness
• Maintain a dealer sales certification register
• Monitor training effectiveness indicators (conversion support, margin discipline, positioning confidence)
• Ensure compliance-driven capability gaps are addressed through structured training plans
  
  
  

Product research and development

• Conduct industry standard product comparison reports (to be used in training measures)
• In-dept market assessment across various product range line-ups
• Pricing and transactional detail reports — assessment of competitor landscape and activities
• New product insight — competitor range within ségment
• Financial offering and structure insight
• Customer database zoning and monitoring report
• Interlink to internal product alignment with feedback to training and product departments